How to Create a High Touch Channel Program — One That Works for Both the Vendor and the Channel. It’s a Critical Balance.

How to Create a High Touch Channel Program — One That Works for Both the Vendor and the Channel. It’s a Critical Balance.

How to Create a High Touch Channel Program — One That Works for Both the Vendor and the Channel. It’s a Critical Balance. By Andy Miller, Managing Partner at True North Advisory In my previous blog, I discussed how early stage companies should be focused during a...

How Early Stage Companies Should Be Focused During a Recession/Economic Pullback

Early Stage Companies Should Be Focused During a Recession/Economic Pullback True North Advisory By Andy Miller, Managing Partner at True North Advisory At True North, a majority of our clients are entrepreneurs and founders who are all asking the same question to us,...

Sales Planning for FY2022 – How To Plan for Another Uncertain Year? Headwinds vs Tailwinds

By Andy Miller and Dino Di Palma, Managing Partners In the early days of the COVID pandemic, many companies were in a “wait and see” mode with a timeframe of “returning to normal”. As we now find ourselves two years into the pandemic, many of...

ConnX Accelerates Expansion Plans, Announces Strategic Relationship and Partnership with True North Advisory, Harnessing Advisory’s Experience and Track Record

PLAINSBORO, N.J., Sept. 29, 2021 /PRNewswire/ — ConnX, a leader in Digital Communications Transformation powered by AI and Automation, today announced they have engaged True North Advisory to provide guidance and direction as the company undergoes...

True North Advisory Expands with Veteran Tech Executives Andrew Miller and Dino Di Palma

New Partners with CEO & Board Member Experience Provide Depth and Broaden Industry Insights, joining True North founding Partners Scott Hoffpauir, Michael Tessler and Jim Tholen   Both Miller and Di Palma are experienced tech executives with...